Sony Takes Memory Stick To The Movies

[Nikos Kartalis]

Sony’s new Memory Stick Entertainment Packs are designed for people who want to experience the full range of multi-functional features on their PSP (PlayStationPortable) system.

In concert with Sony Pictures Home Entertainment, Sony Electronics will be making 1GB and 2GB Memory Stick Duo™ Entertainment Packs available that will be bundled with an installer DVD. With the installer DVD loaded into a personal computer, you can use the complimentary unlock code in the package to select, unlock and transfer one of four Sony movies optimized for PSP playback from the DVD to the Memory Stick media.

The movies to choose from are: “Hitch,” “S.W.A.T,” “The Grudge” or “XXX: State of the Union.”

While the Memory Stick Duo cards included in the Entertainment Pack can be used with any enabled device, such as Cybershot cameras, HandyCam camcorders and some Sony Ericsson mobile phones, a movie transferred from the bundled DVD is viewable exclusively on PSP system.

“The Memory Stick Entertainment Pack bundles fun with function,” said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. “This collaboration with Sony Pictures provides a quick, simple way to get a full-length movie onto Memory Stick media at no extra charge.”

“We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack,” said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. “We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Stick media cards for the PSP system.”

The 1GB and 2GB Memory Stick Entertainment Packs will be available next month for about $60 and $100, respectively, online at sonystyle.com, across the country at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide.